Adidas and Pharrell Team Up With Doodles for Digital Clothing Release
Adidas and Pharrell team up to release digital clothing for Doodles NFT holders. The launch of the Doodles 2 Character Builder in The Stoodio app allows NFT holders to customise their avatars with new apparel and attributes. In addition, Doodles is offering a "Pharrell Pack" that includes digital wearables from Adidas, Human Made, Billionaire Boys Club (BBC), and Ice Cream, along with a token redeemable for exclusive physical apparel. Only 300 of these packs are being produced and will be free for Doodles holders who meet certain criteria. Although there is no confirmation on whether standalone digital apparel for Doodles or other collaborations will be released by these brands, Doodles has hinted at future drops with brand partners. With users technically owning the assets at the blockchain level, reselling fully-equipped avatars with all included pieces bundled alongside or designing unique looks to resell creates exciting possibilities for Doodles users.