Italian motorcycle manufacturer Ducati is venturing into the world of Web3 with its first-ever NFT launch, made possible through a partnership with XRP Ledger (XRPL), a project founded by Ripple. The collaboration aims to introduce Ducati's first digital collectible, featuring a video sequence of all the iconic Ducati logos that have adorned their motorbike tanks since 1946. Scheduled to be released on July 26, the first NFT drop serves as a gift to Ducati's dedicated fans as the brand embraces Web3 technology. Users will have seven days to sign up and secure the inaugural collectible, gaining access to future NFT projects as part of the traditional NFT drop model. Ducati's foray into Web3 goes beyond this initial release, as it plans to deploy upcoming projects on the XRPL blockchain, known for its fast, low-cost, and eco-friendly nature. By teaming up with Ripple and leveraging the XRPL, Ducati aims to create a series of Web3 activities, including digital aggregation spaces, NFT collections, and other innovative opportunities. The move represents the natural evolution of Ducati's digital strategy, seeking to engage both its existing community of Ducatisti and the new community of NFT enthusiasts. The motorcycle giant has also partnered with Web3 Pro, a company that previously collaborated with its parent company, Lamborghini, on the successful NFT collection "The Epic Road Trip." Ducati's CEO, Claudio Domenicali, expressed excitement about entering Web 3.0, highlighting the opportunity to bring unique Ducati-style experiences to its community and reach a new audience of NFT enthusiasts. The brand sees Web3 as a way to expand its services and strengthen its connection with fans. This move by Ducati comes more than a year after the company announced its intentions to enter the NFT space, and it coincides with Ripple's recent partial victory against the U.S. Securities and Exchange Commission (SEC). The collaboration with XRPL indicates Ducati's commitment to embracing new technology and exploring the potential of blockchain and NFTs. XRPL itself has been experiencing growth, with on-chain activity remaining strong and NFTs playing a significant role in driving transactions. With millions of assets already minted on the Ledger, Ducati's partnership with XRPL opens up new possibilities for the brand to engage with its audience and create unique digital experiences in the evolving world of Web3.
