LeBron James was spotted wearing RTFKT's special-edition Nike sneakers that can only be purchased by minting an Ethereum NFT created by Nike subsidiary, RTFKT. The company also presented a Clone X NFT avatar to the basketball star. The RTFKT x Nike Air Force 1 Genesis is a set of just 1,776 total pairs of sneakers available in exchange for purcahasing an NFT. There are several other RTFKT x Nike Air Force 1 styles of NFT-based kicks also available in varying quantities and at different prices. Clone X is an Ethereum NFT profile picture project that has become one of the most successful PFP projects in the space. Nike has also launched its own digital sneakers and apparel platform called .SWOOSH on Ethereum scaling network Polygon.