Sports Illustrated Embraces Ethereum for NFT Event Tickets
Sports Illustrated Tickets has launched Box Office, an NFT ticketing platform built on Polygon. The online marketplace will resell tickets to major events across sports, concerts and theatre in addition to welcoming ticket listings from smaller community events. The NFT tickets found inside the SI Tickets mobile app allow event organisers to equip tickets with content such as photo and video highlights, collectibles, personalised messages, promotional offers and loyalty rewards to engage with fans. Box Office was built with Ethereum software studio ConsenSys and claims to have a 20% lower fee structure than Eventbrite. Box Office’s NFT tickets will be free within the first 180 days, but fees can be turned on after this period by BLUR token holders via the decentralised autonomous organisation’s governance.